ABOUT US
HOW EVERYTHING STARTED
OUR PHILOSOPHY
WHO WE ARE.
FOR PROFESSIONALS WORKINGREMOTELY IN MIND.
We take pride in offering stylish and practical solutions designed to meet the needs of both men and women in the business world. Our products feature a modern and sophisticated elegance, ensuring they seamlessly integrate into your professional life.
REFINED LUXURY —ITS VERSATILITY WITH COMFORT.
We value simplicity and attention to every detail—from hardware and material choice to the shape of the design and overall style—reflecting how business professionals want to be represented. The bag is thoughtfully designed for versatility, complementing every style from suits to semi-casual outfits, and even jeans.
ZERO WASTED SPACE: MOREORGANISED STORAGE WITH MINIMALDESIGN.
Each compartment is purposefully designed to meet the dynamic needs of today’s professionals, so you can elevate your career journey with our multifunctional backpack.
#1
Where the story began
Before Maisonje existed, Jay Heo was simply living the life of a modern professional. Moving between cities, airports, and meetings, often with a backpack that never quite felt right.
Somewhere between boarding gates and work trips, a quiet question kept returning:
'Why did functional backpacks always feel utilitarian — and elegant ones never truly work for real life?'
#2
IDEAS FORMED
There was no backpack that understood the rhythm of a working professional’s day.
One that could move effortlessly from commute to meeting, from travel to everyday life — without compromising on design.
That question became the beginning.
#3
Jay began listening.
Through conversations and a survey of 300 professionals across Korea, France, and Australia, she uncovered a shared frustration — and a shared desire.
People wanted pieces that respected both how they work and how they live.
Those insights shaped every detail that followed.
#4
Idea into Form
Maisonje was created not as a fashion statement, but as a response.
—
a thoughtfully designed backpack made for modern professionals who value function, elegance, and movement.
What started as a personal question became a brand built around everyday journeys.
FIRST COLLECTION
EVERYDAY BACKPACK
The first product ever introduced by Maisonje, the Everyday Backpack, was initially launched in Australia in April 2024. Since then, it has successfully run two crowdfunding campaigns in South Korea.
SECOND COLLECTION
MY PETITE COLLECTION
The first collection introduced under Maisonje The Heo Edition, My Petite Lady, was launched as a compact reinterpretation of our signature design, created specifically for women seeking a smaller yet practical form.